AI is rewriting the rules of insurance tech - and Rob Lewis has seen the transformation from the inside.

With 25 years in global reinsurance and a history of building startups from scratch, Rob is now leading INTX Insurance Software to modernize how carriers operate, combining speed, flexibility, and data intelligence in one AI-powered platform.

In this episode of Human Work After AI, we dive into:

- How Rob spun up a working policy administration system with AI in just 12 hours

- Why clean, stable data is the ultimate competitive moat in insurance

- The real pace of AI adoption in a conservative industry - and where it’s accelerating fastest

If you’re curious about building trust in AI-driven systems, competing against entrenched incumbents, or translating decades of industry experience into a disruptive SaaS model, this conversation delivers.

Chapters

00:00 – Intro & Guest Background

01:04 – From Stockbroking to Startups: Rob’s Origin Story

05:20 – Entering Insurance & Early Tech Gaps

07:40 – Founding INTX and the U.S. Market Push

12:54 – The AI Shift: From Blockchain to Generative Models

18:46 – Why Technology Alone Isn’t a Moat

22:22 – Human Roles That Still Matter in AI-Driven Insurance

24:05 – Regulation, Risk, and AI in a Highly Regulated Industry

27:14 – Modernization Barriers Around the Globe

29:22 – Advice for Entering the Insurance Industry Today

30:45 – Why Rob’s Optimistic About Insurance + AI’s Future

Resources

INTX Insurance Software: https://www.intxis.com

Big North Marketing: https://bignorthmarketing.com