AI can handle repetitive tasks, speed up processes, and answer routine questions, but it can’t replicate human intuition, empathy, or the ability to see a member as a person. In this episode of Human by AI, Sound Credit Union President & CEO Don Clark shares how they’re leveraging AI tools like Octobot to assist employees, not replace them, and how human touch remains at the heart of member experience. Discover how Sound CU balances automation with empathy, encourages bottom-up adoption of AI, and ensures employees can focus on what machines can’t: understanding the story behind every member interaction.