This episode is a deep dive into the 40 Under 40 program—what it means, why it matters, and why more young South Australians should back themselves and apply. Sam and journalist David Simmons (Solstice Media) break down what they look for as judges, from compelling storytelling to impact beyond revenue.

They tackle the struggle many South Aussies have with talking themselves up (hello, tall poppy syndrome) and why Adelaide’s culture of underplaying success needs to shift. The conversation also swings into broader territory—how Adelaide stacks up on the global stage, why our food and drink scene deserves more credit, and the evolving state of journalism in an era of AI and media fragmentation.

It’s a candid, thought-provoking chat about ambition, storytelling, and why putting yourself forward for opportunities like 40 Under 40 isn’t self-serving—it’s about building a stronger, more connected ecosystem.

To apply for this years 40 under 40 head to - https://solsticemedia.com.au/40-under-40/nominations/nominate-someone/