In this episode of Humans in Accounting, host Alex Roman sits down with Jacob LaCour, founder and owner of Expert Bookkeeping, to talk about the power of purpose, the importance of saying yes to helping others, and how to build a successful business rooted in passion and service.
Jacob shares his inspiring story from growing up in a small Louisiana town and volunteering as a firefighter to owning his first business at 20 and eventually launching Expert Bookkeeping. He discusses how the pandemic transformed his business, why AI is a tool (not a threat), and why understanding your “why” is the most important step before starting any venture.
We cover:
From small-town roots to running Expert Bookkeeping.
What being a volunteer firefighter taught Jacob about service and leadership.
Owning a gas station at 20 and lessons learned from early entrepreneurship.
The explosion of his business during the COVID-19 pandemic.
Why AI is like the nail gun — and how it’s changing bookkeeping.
Building a purpose-driven business and saying yes to helping others.
Niche focus: service industries and insurance clients.
Favorite food 🍲 sauce piquant and seasonal crawfish.
Best advice: Focus on your why — your purpose will lead to profit.
If you’re an accountant, bookkeeper, or entrepreneur, this episode is packed with insights on building a purpose-driven firm, navigating the future of AI, and making a real difference in clients’ lives.