What if your most powerful customer acquisition strategy wasn’t paid ads, cold email, or trade shows… but authentic LinkedIn content and a spaghetti-covered toddler? In this episode of Humans of Growth, Aly Hathcock interviews Caleb Avery, founder and CEO of Tilled—a fast-growing Stripe alternative that helps SaaS platforms launch embedded payments and generate new revenue streams in weeks. We dive into how Caleb built a high-converting marketing engine that: Outperformed outbound sales through founder-led thought leadership Created inbound demand with zero product—just pain point marketing Scaled revenue while shrinking headcount by automating low-leverage work Used build-week culture to unlock team-wide innovation and operational efficiency Caleb also breaks down what’s working on LinkedIn in a sea of AI spam, why personal storytelling drives real pipeline, and how to turn marketing into a long-game growth multiplier—not just a cost center. Topics covered include:• Product-led growth• Inbound marketing strategies• Founder branding on LinkedIn• B2B SaaS marketing• Vertical SaaS monetization• Demand generation vs lead gen• Culture-driven growth Whether you're a startup founder, growth marketer, or B2B SaaS leader, this episode is packed with practical strategies to drive pipeline, retention, and revenue.---- RESOURCES:Find your dream marketing agency at PerissonNetwork.comLearn more about Tilled at tilled.com.