In this episode of Humans of Growth, host Aly Hathcock sits down with Sam Miller, CEO and co-founder of Kasheesh, a fintech app that lets users split purchases across multiple credit, debit, and gift cards.What started with a real-life pain point and a single Reddit thread has grown into a seamless digital solution reshaping how Americans manage liquidity. But it didn’t come easy. From navigating skeptical investors and battling financial institutions to building SOC 2–compliant infrastructure and earning organic user trust, Sam shares how Kasheesh scaled... without spending a dime on ads.You’ll learn:✔ Why Kasheesh grew fast with zero paid marketing✔ How Reddit and Quora fueled product-led growth✔ What VCs and banks misunderstood about their customer base✔ How SmartSplit (AI) helps users protect their credit score✔ The role of internal culture, hiring, and sprint cycles in fast-moving product innovation✔ Why financial literacy is core to Kasheesh growth strategyWhether you're building a fintech product or trying to scale without performance marketing, this episode is a masterclass in customer-centric growth, scrappy GTM, and building trust through product. ______________________RESOURCES:Get help finding the right marketing partner.Learn more about Kasheesh here.