In this episode of Humans of Multifamily, Beth Schaberg, Vice President of Marketing, Operations & Technology at Willow Bridge Property Company, opens up about the experiences that shaped her leadership. From growing up fast in a divorced household to becoming the go-to problem solver inside one of the industry’s most complex operational environments.

Beth shares how early independence, raising her younger brother, and watching her single mom thrive in a male dominated field all influenced her leadership philosophy. She also dives into the realities of multifamily operations, the tech frustrations teams face, and why true innovation must balance integration with brand identity.

Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.