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Humans of Multifamily
Zuma
64 episodes
6 days ago
CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!
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Business
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CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!
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Business
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Maddie Patrick: Why Designing a Good Living Space Is a Moral Imperative, Not a Luxury
Humans of Multifamily
50 minutes 16 seconds
4 months ago
Maddie Patrick: Why Designing a Good Living Space Is a Moral Imperative, Not a Luxury

Shiv Gettu sits down with Maddie Patrick, a regional manager at Foresight Asset Management whose approach to real estate blends empathy, intentionality, and long-term thinking. She shares her belief that every unit should be treated like your grandmother lives in it a philosophy that shapes how she leads, renovates, and activates space. We dive into how thoughtful design isn’t just aesthetic, it’s moral. And how long-term ownership offers the opportunity to shift outcomes for families and entire communities.This episode is a candid look at what happens when we reframe housing as a human responsibility, not just a business.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv on LinkedIn00:00 Early Career in Acquisitions02:45 Transition to Development and Purpose-Driven Work05:10 How Design Reflects Respect and Care07:15 The “Grandmother Test” for Every Unit09:25 Long-Term Ownership and Generational Thinking11:50 Equity, Warmth, and Human-Centered Design14:10 Reframing Profit Through a People-First Lens17:35 Owning Mistakes and Building Team Trust20:00 Activating Buildings with Intention24:45 The Emotional Labor of Property Management27:30 What It Means to Be Radically Personal30:10 Moral Responsibility in Development34:00 Housing as a Tool for Equity and Belonging37:15 How Maddie Defines Good Property Management40:20 Creating Culture and Identity Through Design42:45 Long-Term Outcomes vs. Quick Fixes45:10 Why Physical Space Shapes Emotional Safety48:30 Building With Joy and Intention50:55 Closing Reflections on Values, Leadership, and Legacy

Humans of Multifamily
CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!