She's doing it all, folks! When Meg Rulli says she's the woman behind Flipturn Cellars - she means it. There's no one else really. Meg is seeking out cool, interesting varietals, picking up the grapes, making the wine, and doing everything from that point to put wine in the bottle, not to mention market it, distribute it, etc. We're exhausted just thinking about it.
Meg says studying abroad in Barcelona in college really opened her eyes to the world of wine and when she and her husband left their corporate jobs to travel for a year, she knew it was something she wanted to, at least, pursue. When they set up camp in Portland, Oregon - being near the Willamette Valley solidified those plans.
Meg says she's intentionally independent and small and as of right now, has no plans to get any bigger. She likes the freedom to be able to "chase inspiration," and enjoys being the one to make the decisions - the good, the bad and the ugly. She and Trish talk about the grit it takes when you're slinging your passion... and what's on the horizon for Flipturn Cellars.
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She's doing it all, folks! When Meg Rulli says she's the woman behind Flipturn Cellars - she means it. There's no one else really. Meg is seeking out cool, interesting varietals, picking up the grapes, making the wine, and doing everything from that point to put wine in the bottle, not to mention market it, distribute it, etc. We're exhausted just thinking about it.
Meg says studying abroad in Barcelona in college really opened her eyes to the world of wine and when she and her husband left their corporate jobs to travel for a year, she knew it was something she wanted to, at least, pursue. When they set up camp in Portland, Oregon - being near the Willamette Valley solidified those plans.
Meg says she's intentionally independent and small and as of right now, has no plans to get any bigger. She likes the freedom to be able to "chase inspiration," and enjoys being the one to make the decisions - the good, the bad and the ugly. She and Trish talk about the grit it takes when you're slinging your passion... and what's on the horizon for Flipturn Cellars.
Luisa Ponzi on being a "wine grower," shifting perspectives, and Drink Lerzi!
Hungry for More : an Epicurean's Dilemma
1 hour 6 seconds
1 month ago
Luisa Ponzi on being a "wine grower," shifting perspectives, and Drink Lerzi!
Luisa Ponzi (wine grower, wine maker, vineyard lover, business owner, mama) says she's not quite sure what her "role" is these days - but it certainly has to do with wine. She says her role in the Oregon wine industry has shifted somewhat and it's done so in a natural way - where the winery used to be her key focus, she says she's now finding the vineyard is where she's pouring a lot of her heart and soul into.
The Ponzi family moved from Southern California years ago to the Willamette Valley to start a vineyard, make wine, live off the land and Luisa has fond memories of being in the vines, playing in the dirt and helping Dad. Winemaking was not on her radar, but after she graduated college, Dad invited her to help with harvest (100% intentional on his part) and she says everything just clicked.
She made tremendous strides in the Oregon wine industry and when she talks about winemaking, specifically, the vines her family planted years ago which are still producing grapes, you can almost feel her passion for this role she clearly loves so much. Be on the lookout for her label, "Luisa Wines" coming out spring 2026 and the collab she's currently doing with her daughter, Mia - "Drink Lerzi"!
Hungry for More : an Epicurean's Dilemma
She's doing it all, folks! When Meg Rulli says she's the woman behind Flipturn Cellars - she means it. There's no one else really. Meg is seeking out cool, interesting varietals, picking up the grapes, making the wine, and doing everything from that point to put wine in the bottle, not to mention market it, distribute it, etc. We're exhausted just thinking about it.
Meg says studying abroad in Barcelona in college really opened her eyes to the world of wine and when she and her husband left their corporate jobs to travel for a year, she knew it was something she wanted to, at least, pursue. When they set up camp in Portland, Oregon - being near the Willamette Valley solidified those plans.
Meg says she's intentionally independent and small and as of right now, has no plans to get any bigger. She likes the freedom to be able to "chase inspiration," and enjoys being the one to make the decisions - the good, the bad and the ugly. She and Trish talk about the grit it takes when you're slinging your passion... and what's on the horizon for Flipturn Cellars.
