Frances Reimers is the CEO of Firestarter, a personal branding firm based in Alexandria, Virginia.  Every day, Frances helps athletes, coaches, and sports executives across the nation to develop, manage, enhance, and protect a key professional asset: their personal brands.

SHOW NOTES

[3:27] What is a personal brand?

[10:22] Leaving a six-figure job to launch Firestarter

[16:27] Early challenges and road blocks

[27:30] How to keep your ego in check

[39:09] 3 tips for building your side hustle while working full-time

Firestarter website: http://www.yourfirestarter.com/

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