This week on Hustling Sideways, we sit down with the trio bringing new life to a Whitefish Bay landmark. Coate, Powers, and Josh are the minds behind The Argo, an ambitious new music venue, restaurant, and bar taking shape in the beloved former Fox-Bay Theater.
The conversation dives deep into the origin story of The Argo, and how a shared vision helped transform a historic space into a community gathering place that will celebrate live music and the community. They walk through the journey of acquiring the Fox-Bay Theater location, the challenges and excitement of adaptive reuse, and the years of planning, permits, and perseverance that have led to this moment.
With an opening set for this December, Coate, Powers, and Josh talk about embracing the building's theatrical past while creating something entirely new, and what Whitefish Bay can expect when The Argo opens its doors. You can find out more about the venue at TheArgoLive.com
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Hustling Sideways is a business podcast hosted by Milwaukee-based music writer Allen Halas and keynote and motivational speaker Jim Love. The two both attended Marquette University, and now host the show to discuss the side hustles and passion projects of people that they meet, all while continuing to run their own side businesses. Every Monday, they're either interviewing a guest, or talking about the different aspects of business that side hustlers go through when balancing their 9-to-5 and their entrepreneurship endeavors. You can get the podcast wherever you download podcasts, as well as on our YouTube channel.