In this episode of I Hear Design, host Robert Nieminen talks with Brandon Larcom, Global Director of Product Development at Gensler, about the strategy behind today’s most effective workplace products. Larcom unpacks how research, user personas, and storytelling guide the design process—and why “hackability,” flexibility, and hybrid work are redefining what products must do. The discussion covers sustainability and circularity standards that are changing manufacturer partnerships, the role of emerging technologies in personalizing spaces, and how sensory experiences can strengthen culture and wellbeing. Larcom also offers practical advice for brands looking to collaborate with design firms more effectively and shares what he’s watching next in workplace product innovation. Resources mentioned in this episode: Gensler’s Research & Insights Bulo Monica lounge chair by Gensler