In this episode we’re joined by Aidan McEvoy, one half of the duo behind GIFTROO who are redefining thoughtful corporate gifting. What started as a gut instinct leap (and a near house purchase turned business investment!) GIFTROO has carved out its own lane by championing quality over quantity, spotlighting small makers and donating to charity with every box. We unwrap the story behind GIFTROO, the skills they’ve had to learn from scratch and what it really looks like to build a gifting busi...
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In this episode we’re joined by Aidan McEvoy, one half of the duo behind GIFTROO who are redefining thoughtful corporate gifting. What started as a gut instinct leap (and a near house purchase turned business investment!) GIFTROO has carved out its own lane by championing quality over quantity, spotlighting small makers and donating to charity with every box. We unwrap the story behind GIFTROO, the skills they’ve had to learn from scratch and what it really looks like to build a gifting busi...
Gifting with Purpose - Minaret Shore | MiniGem Comfort
I Started a Business
46 minutes
12 months ago
Gifting with Purpose - Minaret Shore | MiniGem Comfort
Redefining meaningful gifting, MiniGem Comfort crafts purpose-driven packs designed to bring calm and connection during life’s most challenging times. In this episode, Minaret shares how MiniGem Comfort began with small, thoughtful items for her brother during his stays in psychiatric hospitals, sparking the idea to craft products that soothe the senses and evoke a feeling of home. She opens up about the challenges of rebranding to better connect with her audience and trusting her instincts ...
I Started a Business
In this episode we’re joined by Aidan McEvoy, one half of the duo behind GIFTROO who are redefining thoughtful corporate gifting. What started as a gut instinct leap (and a near house purchase turned business investment!) GIFTROO has carved out its own lane by championing quality over quantity, spotlighting small makers and donating to charity with every box. We unwrap the story behind GIFTROO, the skills they’ve had to learn from scratch and what it really looks like to build a gifting busi...
