What happens when a seasoned sales leader enters one of the most intense BBC reality shows on TV?

Andrew Jenkins spent over 20 years in Sales — building trust, leading teams, and coaching people through high-pressure sales at Lloyds Bank.
Then he brought those same skills — listening, emotional intelligence, and calm under pressure — into the castle on The Traitors.

The result? He made it to the Final Four.

In this conversation, Andrew unpacks how:
 • Relationship-building helped him avoid votes while others got banished
 • Sales coaching taught him to listen more, speak less — even in a roundtable showdown
 • Empathy, not ego, helped him build alliances and stay grounded
 • His experience leading teams under pressure was the perfect training for reality TV’s mind games

Plus, we explore his life after trauma, leaving a high-performing career at its peak, and why he now speaks to companies about failure, resilience, and mental health.

👇 If you’ve ever wondered whether soft skills really matter in your sales career — watch this episode.

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