The IAA MOBILITY Visionary Club, hosted by Sarah Harmann and supported by BCG, gain a comprehensive overview of current and future trends in the mobility sector, and explore various topics and aspects of IAA MOBILITY. In each Visionary Club session, an expert selected in collaboration with BCG delivers a 5-10 minute inspirational talk live on LinkedIn. This segment focuses on cutting-edge topics and innovations in the mobility sector. Following the talk, there is a 15-20 minute interactive Q&A session, where moderator Sarah Harmann fields questions from the LinkedIn audience. Each session is published as a podcast afterwards.
IAA MOBILITY 2025, held from September 9-14 in Munich, is the leading international platform for showcasing innovative mobility solutions, from micromobility and cars to bicycles and new public transport. With a strong focus on sustainability and technology, IAA MOBILITY unites all stakeholders in the mobility ecosystem to drive progress and innovation.
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The IAA MOBILITY Visionary Club, hosted by Sarah Harmann and supported by BCG, gain a comprehensive overview of current and future trends in the mobility sector, and explore various topics and aspects of IAA MOBILITY. In each Visionary Club session, an expert selected in collaboration with BCG delivers a 5-10 minute inspirational talk live on LinkedIn. This segment focuses on cutting-edge topics and innovations in the mobility sector. Following the talk, there is a 15-20 minute interactive Q&A session, where moderator Sarah Harmann fields questions from the LinkedIn audience. Each session is published as a podcast afterwards.
IAA MOBILITY 2025, held from September 9-14 in Munich, is the leading international platform for showcasing innovative mobility solutions, from micromobility and cars to bicycles and new public transport. With a strong focus on sustainability and technology, IAA MOBILITY unites all stakeholders in the mobility ecosystem to drive progress and innovation.
IAA MOBILITY Visionary Club x Magnus Östberg, Chief Software Officer at Mercedes-Benz AG
IAA MOBILITY Visionary Club
28 minutes
10 months ago
IAA MOBILITY Visionary Club x Magnus Östberg, Chief Software Officer at Mercedes-Benz AG
In the seventh episode of the Visionary Club Podcast, Sarah Harman welcomes Magnus Östberg, Chief Software Officer at Mercedes-Benz AG. Together, they explore the future of automotive software and how Mercedes-Benz Operating System (MB.OS) is ushering in a new era of software-defined vehicles.
Magnus explains why software in the automotive industry is no longer just about infotainment—it’s transforming the entire driving experience. From hyper-personalized interfaces and advanced AI integration to seamless over-the-air (OTA) updates, MB.OS is redefining what a vehicle can do. He also shares exclusive insights into the role of generative AI, the introduction of ChatGPT in Mercedes vehicles, and the vision for fully connected mobility that extends beyond the car itself.
We also discuss how partnerships with Google, Sony,are shaping the digital future of Mercedes-Benz, and why the company isn’t just building a “smartphone on wheels,” but rather a luxurious, secure, and intelligent digital driving environment.
IAA MOBILITY Visionary Club
The IAA MOBILITY Visionary Club, hosted by Sarah Harmann and supported by BCG, gain a comprehensive overview of current and future trends in the mobility sector, and explore various topics and aspects of IAA MOBILITY. In each Visionary Club session, an expert selected in collaboration with BCG delivers a 5-10 minute inspirational talk live on LinkedIn. This segment focuses on cutting-edge topics and innovations in the mobility sector. Following the talk, there is a 15-20 minute interactive Q&A session, where moderator Sarah Harmann fields questions from the LinkedIn audience. Each session is published as a podcast afterwards.
IAA MOBILITY 2025, held from September 9-14 in Munich, is the leading international platform for showcasing innovative mobility solutions, from micromobility and cars to bicycles and new public transport. With a strong focus on sustainability and technology, IAA MOBILITY unites all stakeholders in the mobility ecosystem to drive progress and innovation.
