In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
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In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy
IAB Europe podcasts
43 minutes
7 months ago
Beyond the Hype: What AI Really Means for Digital Advertising and the Impact of AI Policy
Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour. What are the most va...
IAB Europe podcasts
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
