In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
All content for IAB Europe podcasts is the property of IAB Europe and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
Clean Rooms & Commerce Media: The Next Frontier in Measurement
IAB Europe podcasts
14 minutes
4 weeks ago
Clean Rooms & Commerce Media: The Next Frontier in Measurement
In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it’s transforming the marketing mix. They break down what sets it apart from Retail Media, why measurement matters more than ever, and how clean rooms are unlocking new insights between media exposure and real sales.Expect practical examples, honest takes on industry challenges, and a glimpse into w...
IAB Europe podcasts
In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.
