Advertising in a post Coronavirus world -- What will stay and what will go?

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IAB.Real

IAB (Interactive Advertising Bureau)

15 episodes

9 months ago

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.

Hosted on Acast. See acast.com/privacy for more information.

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All content for IAB.Real is the property of IAB (Interactive Advertising Bureau) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

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Advertising in a post Coronavirus world -- What will stay and what will go?

IAB.Real

32 minutes 19 seconds

5 years ago

Advertising in a post Coronavirus world -- What will stay and what will go?

To innovate or not to innovate? In this week’s episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what the state of advertising may look like in a post Coronavirus world. Will marketers stay with tried-and-true advertising? Or will this pandemic open up new avenues for innovation, testing, and exploration?

Hosted on Acast. See acast.com/privacy for more information.