Disruption by Technology and Embracing New Opportunities

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/49/72/8d/49728d7c-5dad-c3de-e1f8-23f32bf6cb7f/mza_7557260131857911920.jpeg/600x600bb.jpg

IAB.Real

IAB (Interactive Advertising Bureau)

15 episodes

9 months ago

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.

Hosted on Acast. See acast.com/privacy for more information.

All content for IAB.Real is the property of IAB (Interactive Advertising Bureau) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Disruption by Technology and Embracing New Opportunities

IAB.Real

34 minutes 52 seconds

5 years ago

Disruption by Technology and Embracing New Opportunities

In this episode of IAB Real, IAB CEO Randall Rothenberg discovers how IAB Tech Lab President Dennis Buchheim ended up in the wild and woolly world of digital advertising, despite graduating with a degree in computer science, and how he got to IAB then Tech Lab from Apple, Microsoft, and Yahoo! From measurement to upheavals in personalization, Dennis comments on how he has seen the industry evolve. They also discuss the recent privacy focused IDFA (identifier for advertising) changes with Apple’s recent announcement and why the industry should care. Could a single company destabilize personalization and measurement? How is the digital advertising community preparing for this moment of instability?

Hosted on Acast. See acast.com/privacy for more information.