NewFronts & the streaming revolution

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IAB.Real

IAB (Interactive Advertising Bureau)

15 episodes

9 months ago

What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.

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All content for IAB.Real is the property of IAB (Interactive Advertising Bureau) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

NewFronts & the streaming revolution

IAB.Real

33 minutes 43 seconds

5 years ago

NewFronts & the streaming revolution

As a result of the global pandemic, sweeping changes were made to the IAB NewFronts. What once was an interactive in-person event has since transformed into a digital showcase that over 12,000 media buyers (and counting) have registered to attend. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg, IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim take listeners through a brief (but storied) history of traditional media buying and discuss how the stable “old media” era is moving towards a period of instability. Is the historic television Upfronts model on its way out? Tune in to learn more.

Hosted on Acast. See acast.com/privacy for more information.