Building a Global Brand: Success and Sustainability with Dr. Yetty Ogunnubi

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/79/ff/71/79ff7104-4b7e-fba9-39a1-e27792ae2694/mza_7741016111370767158.jpg/600x600bb.jpg

Idea to Empire with BYO

Bola Yinka-Obebe

10 episodes

1 week ago

Real stories, Real Strategies, Real success. Building a business in Nigeria is not for the faint-hearted. Idea to Empire brings you real, experience-driven insights from top founders, entrepreneurs, and industry leaders who have navigated and scaled successfully in Nigeria's unique landscape. Hosted by Bola Yinka-Obebe, each episode discusses real life experiences of the entrepreneurs and business survival strategies that actually work- beyond theory. If you're ready to turn your ideas into empires, hit follow and start listening.

Entrepreneurship

Business

RSS

All content for Idea to Empire with BYO is the property of Bola Yinka-Obebe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43047375/43047375-1743368120388-9ca257655b78c.jpg

Building a Global Brand: Success and Sustainability with Dr. Yetty Ogunnubi

Idea to Empire with BYO

1 hour 1 minute 11 seconds

7 months ago

Building a Global Brand: Success and Sustainability with Dr. Yetty Ogunnubi

In this in-depth interview, Dr. Yetty Ogunnubi discusses the importance of sustainability in brand management and shares her journey from growing up in a creative family to becoming a renowned brand strategist. Leading YD Company and Fashion Evo, she emphasizes authentic storytelling to bridge cultures and achieve global recognition. Dr. Yetty touches on the challenges faced moving back to Nigeria from the UK, the power of collaboration, and the crucial balance between local and international market focus. She provides valuable insights into mentorship, sustainability, and building successful businesses that resonate globally.

00:00 Introduction: The Essence of Sustaining Success

00:24 Dr. Yetty Ogunnubi: A Journey in Brand Management

01:13 Early Influences: Growing Up in an Artistic Family

02:20 Boarding School and the Intersection of Art and Science

03:53 Discovering a Passion for Creativity and Business

07:06 From Fashion Brand to PR: The Evolution of Dr. Yetty's Career

15:43 Navigating Challenges: Transitioning from the UK to Nigeria

25:28 Building a Global Brand: The Importance of International Recognition

29:09 The Power of Collaboration and Strategic PR

32:40 The Importance of Strategic PR

33:11 Sustaining Success Beyond the Hype

34:03 Key Elements for Effective PR

36:39 The Role of Passion in PR

38:59 The YD Foundation and Giving Back

40:11 Mentorship and Supporting the Youth

43:37 Lessons Learned and Personal Growth

44:33 Impactful PR Campaigns

49:58 Changing the Narrative of Nigeria

59:02 Final Thoughts and Reflections

PODCAST LINKS- Listen on Spotify: https://open.spotify.com/show/5jxKJw0iFz7WgkEYI34qPT- Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/idea-to-empire-with-byo/id1802606748- Watch on YouTube: https://youtu.be/5zj4FLPvF6M

FOLLOW THE HOST:- Instagram: @bolayinkaobebe | @idea2empirepod- TikTok: @bolayinkaobebe- Twitter: @bolayinkaobebe- LinkedIn: Bola Yinka-Obebe

CONNECT WITH DR. YETTY OGUNNUBI:- Instagram: @yettyd | @theydcompany | @fashionevostyle- LinkedIn: Dr. Yetty Ogunnubi

Like, Comment & Subscribe for More Business Insights!