Systems, scaling & the realities of media production in Nigeria.

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Idea to Empire with BYO

Bola Yinka-Obebe

14 episodes

3 weeks ago

Idea to Empire is where African entrepreneurship meets identity, creativity and honest conversations. Host Bola Yinka-Obebe sits with founders and creators to explore their journeys—the fears, lessons, culture and clarity behind building in today’s Africa. Real stories, real growth, imperfect and human. New episodes weekly.

Entrepreneurship

Business

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All content for Idea to Empire with BYO is the property of Bola Yinka-Obebe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Systems, scaling & the realities of media production in Nigeria.

Idea to Empire with BYO

1 hour 16 minutes 55 seconds

1 month ago

Systems, scaling & the realities of media production in Nigeria.

In this episode, Soji Ogunnaike, founder of Rushing Tap, breaks down the REAL story behind scaling a creative business in Nigeria.We dive into:How he built production infrastructure from scratchThe mindset shift from hustling to structured growthMistakes creatives make when scalingWhen to hire, when to outsource, when to pauseThe power of systems, not vibesSurviving chaos in the Nigerian media ecosystemIf you’re a creative, storyteller, producer, or entrepreneur trying to grow beyond talent into a real business — Soji’s journey is a masterclass.