
In this episode, Soji Ogunnaike, founder of Rushing Tap, breaks down the REAL story behind scaling a creative business in Nigeria.We dive into:How he built production infrastructure from scratchThe mindset shift from hustling to structured growthMistakes creatives make when scalingWhen to hire, when to outsource, when to pauseThe power of systems, not vibesSurviving chaos in the Nigerian media ecosystemIf you’re a creative, storyteller, producer, or entrepreneur trying to grow beyond talent into a real business — Soji’s journey is a masterclass.