66. Inside the Business of Storytelling (Susan Payton)

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Ideas on Stage Podcast

Ideas on Stage

76 episodes

1 week ago

The Ideas on Stage podcast is a monthly show about leadership communication. Each episode features top authors, speakers and experts sharing insights on business communication and public speaking. Our goal is to help you communicate with confidence and impact, whether at work or in everyday life. Past guests include: - Seth Godin - Guy Kawasaki - Daniel Pink - Terry Szuplat (Barack Obama's speechwriter) - Garr Reynolds - Dr. John Medina - Carmine Gallo - Dan Roam  Watch or listen on your favourite podcast platform.

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66. Inside the Business of Storytelling (Susan Payton)

Ideas on Stage Podcast

58 minutes 56 seconds

11 months ago

66. Inside the Business of Storytelling (Susan Payton)

In this episode of the Ideas on Stage podcast we spoke with Susan Payton.

Susan is a story strategist, copywriter, messaging geek, coach, consultant and author of The Business of Stories.

Released in March 2022, Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot! It also got to #1 on Amazon again when the audiobook version was released and was a finalist in the Business Book Awards 2023.In this episode we talked about all things business storytelling.

What You'll Learn:- The power of storytelling and why it's essential for business success- Why your personal story is more inspiring than you might think- The importance of clear language over fancy words- How to overcome the fear of sharing your voice and telling your story- Why every story you tell needs a clear call to action to be effective

We hope you enjoy it!———————Links:- Susan’s website: https://thebusinessofstories.com/- LinkedIn: https://www.linkedin.com/in/susanpaytonuk/- Facebook: https://www.facebook.com/SusanPaytonUK

Recommended books:- The Business of Stories by Susan Payton- Building a SoryBrand by Donald Miller- Soundtracks by Jon Acuff- Superfans by Pat Flynn———————

IDEAS ON STAGE RESOURCESWant to inspire your audience, increase your influence, and make a bigger impact?- Read ‘Confident Presenter’ (https://www.ideasonstage.com/resources/confident-presenter-book/) and ‘Business Presentation Revolution’ (https://www.ideasonstage.com/business-presentation-revolution/book/)- To make the most of the books, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score- Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass #IdeasOnStagePodcast #Storytelling #StorytellingForBusiness #TheBusinessOfStories