In this episode of Ideas That Grow, Bryan Gibson, Farmers Weekly Managing Editor, talks to Dr. Victoria Westbrooke, Senior Lecturer in the Department of Land Management and Systems at Lincoln University.

Victoria discusses the Engage Programme, a three-day professional development initiative run in partnership between Lincoln University and Rural Leaders, designed to bridge the gap between agribusiness professionals and on-farm realities.Victoria offers insight into why providing contextual farm knowledge to technology specialists, researchers, environmental professionals, and policy-makers is crucial for helping them apply their expertise effectively.