In this episode of Ideaverse, host Mark Durham takes a closer look at Retrieval Augmented Generation (RAG), a powerful data strategy reshaping how large language models operate. Mark explains the key challenges RAG addresses—like knowledge cutoffs and hallucinations—and why data optimization is central to building accurate, reliable AI systems. From legal briefs to healthcare decisions, he explores why trustworthy outputs depend on more than model size alone. A concise, practical guide to understanding RAG and its role in making AI fit for real-world use.