In this second part of our conversation with Brian Gillespie, VP of E-Commerce at HCLSoftware, we explore the evolving landscape of integrated composable commerce. Brian dives into how businesses can balance flexibility and integration, the critical role of packaged business capabilities (PBCs), and why true personalization hinges on seamless data strategies. From vendor ecosystems to the potential of VR and augmented reality in commerce, this episode sheds light on how forward-thinking organizations are building agility, scalability, and real-time insights into their digital strategies.