The economics of Super Bowl commercials

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If Prices Could Talk

Holden Advisors

44 episodes

6 days ago

Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B. Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.

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The economics of Super Bowl commercials

If Prices Could Talk

26 minutes 58 seconds

9 months ago

The economics of Super Bowl commercials

In this episode, Jeet Mukherjee and Tracy Dent break down the numbers behind Super Bowl advertising, how companies justify multimillion-dollar ad spends, and what these marketing decisions reveal about consumer behavior.

AGENDA TOPICS

00:00 Introductions

00:44 Why companies spend millions on ads

08:28 When the $7M ad spot is worth it

11:00 Nike’s first Super Bowl ad in 27 years

17:34 Brand building impact of iconic ads

19:11 The disruption of live sports on streaming platforms

21:17 The future of pure play digital ad investments and B2B

Jeet's LinkedIn: https://www.linkedin.com/in/jeet-mukherjee-58462a1/

Tracy's LinkedIn: https://www.linkedin.com/in/tracyleighdent/