Navigating Cognitive Design

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If U Seek

Useberry

13 episodes

6 days ago

Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of UX. Each episode begins with a promise to set the stage for a journey into an interesting UX topic or trend. Whether it's design, research, development, or beyond, we promise to bring bright guests to share new insights and fresh perspectives. Designed to pique your interest and expand your knowledge, "If U Seek" invites listeners to explore the growing field of UX with us. Tune in to find out what each unique episode seeks to reveal.

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Navigating Cognitive Design

If U Seek

42 minutes 50 seconds

1 year ago

Navigating Cognitive Design

In this entertaining but insightful episode, we welcome Roberta Capellini, a service design & user research lead at Unicredit, renowned for her expertise in applying behavioral science to digital experiences. Roberta shares insights into leveraging behavioral science principles to optimize digital experiences, exploring topics such as conducting research, cognitive psychology's role, generative research methodologies, and addressing cultural differences in design.

What you will learn in this episode:

How to apply behavioral science to enhance user engagement and retention in digital products.

Understand the significance of cognitive psychology in informing digital design decisions.

Communicate the value of generative research to stakeholders by showcasing its role in uncovering user needs, preferences, and insights, ultimately driving innovation and enhancing products and digital experiences.