The Business Side of UX Design

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If U Seek

Useberry

13 episodes

5 days ago

Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of UX. Each episode begins with a promise to set the stage for a journey into an interesting UX topic or trend. Whether it's design, research, development, or beyond, we promise to bring bright guests to share new insights and fresh perspectives. Designed to pique your interest and expand your knowledge, "If U Seek" invites listeners to explore the growing field of UX with us. Tune in to find out what each unique episode seeks to reveal.

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The Business Side of UX Design

If U Seek

42 minutes 15 seconds

1 year ago

The Business Side of UX Design

On this episode of IF U SEEK, we have the opportunity to talk with Sergei Golubev, a UX designer with over 15 years of experience. Sergei has left his design mark on giants like Microsoft, Heathrow, and British Gas. In this episode, we discuss some of the misconceptions about the value of user experience design in business. Communication is key. Sergei elaborates on how UX designers can effectively communicate the business impact of their decisions to non-design stakeholders, emphasizing the role of storytelling in conveying the rationale behind UX design choices.

What you will learn from this interview:

The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field.

We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts.

Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives.