The latest New Insurance & Protection special edition of IFA Talk shines a light on an issue that impacts millions of households across the UK – protection.   In this episode, hosts Sue Whitbread and Meg Bratley are joined by The Exeter’s Head of Protection Distribution, Jamie Page. Jamie explains why certain groups continue to be left behind when it comes to protection, and what the industry can do as a whole to ensure we see real change moving forward.   Highlights from this week’s episode   Unpacking underserved markets and their importance   Who are the underserved groups in protection? and the unique challenges that they face  Advisers’ role in reaching underserved markets  Advice on how to ensure underserved groups aren’t left behind  This episode makes for a fascinating and timely discussion, highlighting the responsibility – and the opportunity – advisers have to make protection advice more relevant and accessible to all at a pivotal time.