In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry.

Tune in to today’s episode to find out:

• Optimove’s key highlights from 2025 and how the year shaped its growth and strategy
• What Optimove will showcase at ICE Barcelona 2026 and why major industry events remain critical
• The biggest marketing and technology trends set to dominate iGaming conversations in 2026
• How positionless marketing helps operators drive impact in highly regulated environments
• How betting brands can maximise major sporting events like the World Cup to convert short-term players into long-term value customers

Host: Fernando Noodt
Guest: Motti Colman
Producer: Anaya McDonald
Editor: Anaya McDonald

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.