You’re not bad at marketing. You’re just remembering how it once made you feel.

In this first episode of my 5-part mini series on Shame + Mean Girl Marketing, we’re talking about the freeze that happens when smart, capable online service providers go to market their work...then shut down. You know how to help people. You know your offer is good. So why does content creation feel so sticky?

Because your nervous system is remembering marketing that hurt and tricked you - not inspired you.

This episode is a reckoning. It’s not strategy tips or visibility hacks. It’s about why your body resists content, and what happens when you stop trying to “get over it” and start listening to what that resistance is actually saying.

This is for the service providers who’ve whispered:
“I hate sharing wins.”
“I don’t want to sound like them.”
“I don’t want to be performative, but I still want to be seen.”

Listen now to shift the way you relate to your content - for good.

Keep listening for Part 2, where we’re unpacking why shame-based content seemed to work—and what it cost us.