Let’s talk about the kind of content that made you feel small— and why it seemed to work.

In this episode, I’m naming what most people won’t: a huge chunk of online marketing wasn’t built on trust. It was built on FAKE urgency. On manipulation. On shame.
It worked—technically.
It sold offers. Filled masterminds. Grew brands.
But what did it cost?

This episode is for the service provider who’s done with recreating the kind of content that once made them feel behind. The one who’s rewriting what authority and trust look like. The one who’s rebuilding a relationship to their message that doesn’t rely on pressing pain points just to convert.

We’re unpacking:
– Why shame creates urgency (but not safety)
– What happens when you sell from superiority
– And how to recognize the moment you choose to lead differently

Listen now to break the trance of “content that works”—but doesn’t feel good.

In Part 3, we’re talking about the fear of sounding “salesy”—and why that fear might actually be a sign you’re finally doing it right.