Yes, your audience is in pain.
No, you don’t need to poke the bruise to prove your point.

In this episode, we’re getting into one of the most common things I hear from online service providers: “I don’t want to use pain points—I don’t want to sound like them.”

This is your guide to naming pain with power, not shame.

You’ll learn how to speak to what your audience is actually navigating without collapsing them into the problem—so you can connect with clarity, not superiority.

This episode covers:
– The difference between calling someone out vs. calling them forward
– Why shame collapses but clarity reflects
– What tone actually builds trust (and what breaks it)
– How to audit your pain point content and rewrite it with nuance

Make sure you tune into Parts 1-3, and check out Part 5, live now!