If you’ve ever wondered how to actually make money from your podcast (without a massive audience or relying on $3 ad payouts), this episode is for you.
Podcast producer Claudia from Work With CML is back — and we’re breaking down the real ways to scale your podcast, monetize your episodes, and turn your content into new leads, clients, and income streams.
Whether you’re just getting started or already deep into the podcast game, this episode gives you clear, actionable tips to grow your show and use it as a tool for your business — without performing, overthinking, or burning out.
We’re diving into:
The unexpected ways your podcast is already making you money (even if you can’t see it yet)
How to use your show as an extension of your offer suite
Simple strategies for adding sponsors, ads, and digital products
Why most people market their podcast wrong — and how to fix it
The 3 must-have calls to action to grow your audience and your income
How to use your podcast to build long-term authority (without massive downloads)
This is your reminder that your podcast doesn’t have to be a numbers game — it can be a strategic tool that drives connection, leads, and cash flow when done right.
Connect with Claudia:
Instagram → @workwith.cml
Website → www.workwithcml.com