Most of the business coaches selling you content strategies and content vaulets? They built their audiences years ago - under completely different conditions.
They had massive organic reach.
They didn’t have to compete with an oversaturated algorithm.
And now? They’re still pushing the same strategies from 2020… even though they don’t work the same anymore.
And what they aren't showing you while teaching these strategies?
🚩 They have teams writing their content, handling engagement, and running paid ads.
🚩 They’re playing a numbers game - which you do NOT have time for as you are still trying to get booked out.
🚩 They don’t have to test their own strategies anymore… but you do.
You’re not struggling because you’re bad at content - you’re struggling because you’ve been given the wrong blueprint.
→ You don’t need another viral hook or engagement hack.
→ You need content that positions you as the expert and makes your dream clients take action.
→ And that starts with understanding buyer psychology—not outdated Instagram tactics.
✅ Stop copying people who haven’t had to market themselves in years.
✅ Start creating content that actually moves your audience toward working with you.
✅ Focus on what makes people buy - not just what gets likes.
If this episode connects with you, come yap with me on Instagram at @katthevirtualgem
Looking to start implementing shifts in your content TODAY? Check out the free 5 Day Content Challenge here
https://katthevirtualgem.myflodesk.com/itsnotyouitsyourcontent