You can learn content strategy from a literal piece of garbage.
The most memorable piece of content I saw wasn’t a viral trend or a 10-step list - it was a 15-second TikTok about how to put on a trash bag. And I still think about it every time I take out the trash. That’s what sticky content does: it’s simple, actionable, and unforgettable.
In this episode, I’m breaking down why endless lists don’t make you bingeable, what actually makes content stick, and how mom brands can use this shift to land collabs, grow affiliate $$, and become the authority in their space. You’ll leave knowing exactly how to create one scroll-stopping idea your audience remembers the next time they cook dinner, handle a tantrum, or scroll Instagram / TikTok.
Resources + Links:
Watch my reel on the “garbage bag hack” here
DM me “garbage” on Instagram @katthevirtualgem to map out sticky content for your mom brand