In this RISE Files session, I break down the piece of business scaling almost no one teaches — culture.

Not community. Not audience. Culture: the rules, standards, values, and energy people step into when they enter your world.

And it’s the reason I’ve built a brand where clients move fast, re-sign early, stay for years, and sell my programs for me.

I share how I conditioned my audience to trust my timelines, stop negotiating with my boundaries, and move at the speed I lead. I explain why extending deadlines, people-pleasing buyers, and bending standards kills momentum and how holding the line (even when no one bought) built the culture that led to 100% mastermind retention and multi-year contracts through 2029.

I walk you through how movements form — from the mattress story to Nice Girl Funeral and why embodying your values publicly creates a magnetic identity that compounds far beyond one launch.

Culture has become the most profitable, sustainable, and ease-filled growth lever in my business… and this episode shows you exactly how I built it.

If you want to build a business where clients move fast, stay longer, and rise with you — RQ1 is where your culture, identity, and leadership get tightened in real time.

Three months. High-touch. Only for the ones ready to move differently.
👉 Join here: https://jessica-parr.mykajabi.com/offers/GBU7PYon/checkout