In this inspiring and high-energy episode of I'm an Artist, Not a Salesman, host Luis Guzman welcomes back a returning guest whose journey has captured listeners’ hearts. Juan “Fat Juan” Alzate, the mastermind behind FJ Films, is more than just a talented videographer—he’s a storyteller who turns life’s most meaningful moments into lasting memories. From sweet sixteens to weddings, nightlife events to brand promotions, Juan has built a reputation for delivering cinematic excellence that resonates with clients and audiences alike.The first time Juan appeared on the podcast, listeners were introduced to his remarkable transformation—from a pharmacy tech to a respected creative entrepreneur. But his story was far from complete. In this second appearance, Juan updates us on the powerful strides he’s made in both his personal and professional life, including his continued journey of sobriety, a 25-pound weight loss, and a thriving videography business that’s now the go-to for capturing unforgettable milestones.Juan shares how he navigated the ups and downs of entrepreneurship while holding firm to his vision. He speaks candidly about overcoming self-doubt, building confidence behind the camera, and the lessons learned from working with diverse clients and unpredictable shoots. Luis and Juan dive deep into what it means to grow a creative business without losing sight of your craft, integrity, or health.Topics explored in this episode include:The turning point that inspired Juan to leave the pharmacy world for creative entrepreneurshipHow his early struggles in sobriety became a source of clarity and driveThe systems and habits that helped him shed 25 pounds and keep the momentum goingBuilding a brand that thrives on referrals and genuine client relationshipsThe importance of authenticity in the competitive world of videographyThe lessons from shooting everything from intimate weddings to large-scale nightlife eventsAs the conversation unfolds, Juan drops invaluable advice for creatives who are struggling to turn passion into profit. He emphasizes that success isn’t about rushing to the next big thing—it’s about consistent action, self-awareness, and putting the client experience first. Luis and Juan also discuss the mindset shifts that happen when you stop comparing yourself to others and start focusing on your own lane.There are plenty of lighthearted moments, too, as the two friends reminisce about past projects, trade behind-the-scenes stories, and reflect on the unpredictability (and beauty) of working in the events industry. Juan’s humor, humility, and gratitude shine through, making this episode both motivating and relatable for anyone on a personal or professional growth journey.Key takeaways from Juan’s story:Your health and your craft go hand in hand—neglecting one eventually hurts the otherCreative work is about relationships as much as it is about skillMomentum comes from small, daily actions that compound over timeSobriety can open new doors for focus, creativity, and authentic livingBeing yourself is the ultimate business strategyThis follow-up conversation also dives into the behind-the-scenes challenges of working in the fast-paced world of event videography. Juan explains how adaptability and problem-solving have been crucial to his success—whether that means dealing with last-minute client requests, unpredictable weather at outdoor shoots, or the technical hurdles that come with capturing live events in low-light environments.He shares valuable tips for aspiring videographers, including how to invest in the right gear without going broke, the importance of networking within your niche, and why consistent follow-up with past clients can lead to repeat business and referrals. Luis and Juan also talk about the evolving landscape of digital content creation, from vertical video trends to the growing demand for same-day edits.