Impact at Scale sits down with Safia Qureshi, founder and CEO of CLUBZERØ. CLUBZERØ is a ‘Packaging as a Service’ platform that provides customers and consumers with a sustainable and scalable option beyond single-use.

Safia discusses the importance of creating a zero-waste infrastructure at a city scale. She emphasizes the need for systemic change in how we manage waste, balancing convenience with sustainability, and the role of governance in implementing effective waste management solutions.

Safia shares insights on leading indicators of consumer sentiment and the importance of collaboration among stakeholders to drive sustainability efforts.