Impact Innovators with Felicia Ford introduces you to the game-changing leaders, social entrepreneurs, and disruptors who are redefining the future of community-driven brands. Each episode takes you into a solo lesson with Felicia or real conversations with visionaries making waves—no fluff, just hard-hitting, practical approaches to pushing your brand and impact forward.
Impact Innovators is built for those ready to challenge the status quo and overcome hurdles in social innovation. Whether you’re a seasoned leader or just starting your change-making journey, each episode equips you with the tools to deepen your impact and scale your influence. Beyond business growth, Felicia is here to guide you through your own evolution as a leader—because thriving in change starts from within.
If you’re driven to create lasting impact, overcome barriers, and lead with confidence, this podcast is your blueprint. Every episode helps you not only grow your business but evolve as a changemaker, building lasting momentum in the world of social good.
Tune in, transform, and lead the movement you were meant to create.
Disclaimer: This podcast is for informational purposes only and should not be construed as professional advice. The opinions of guests are their own and not a reflection of Felicia or Felicia Ford & Co.® For personalized guidance, consult with a qualified professional.
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Impact Innovators with Felicia Ford introduces you to the game-changing leaders, social entrepreneurs, and disruptors who are redefining the future of community-driven brands. Each episode takes you into a solo lesson with Felicia or real conversations with visionaries making waves—no fluff, just hard-hitting, practical approaches to pushing your brand and impact forward.
Impact Innovators is built for those ready to challenge the status quo and overcome hurdles in social innovation. Whether you’re a seasoned leader or just starting your change-making journey, each episode equips you with the tools to deepen your impact and scale your influence. Beyond business growth, Felicia is here to guide you through your own evolution as a leader—because thriving in change starts from within.
If you’re driven to create lasting impact, overcome barriers, and lead with confidence, this podcast is your blueprint. Every episode helps you not only grow your business but evolve as a changemaker, building lasting momentum in the world of social good.
Tune in, transform, and lead the movement you were meant to create.
Disclaimer: This podcast is for informational purposes only and should not be construed as professional advice. The opinions of guests are their own and not a reflection of Felicia or Felicia Ford & Co.® For personalized guidance, consult with a qualified professional.
070 | Conversion Season- They’re Not Buying: Here’s Why
Impact Innovators with Felicia Ford
22 minutes 54 seconds
5 months ago
070 | Conversion Season- They’re Not Buying: Here’s Why
You’ve delivered the program. You’ve hosted the event. You’ve handled the follow-up. Your work has been referred, recommended, and repeated because it works. But even with that level of traction, you’ve likely also seen interest that doesn’t convert. Referrals that pause. Conversations that don’t lead to clear decisions. And when you’re running a service-based business or nonprofit with a small team and a full plate, the space to analyze what’s missing is rare.
In this episode, Felicia shares what she’s been experiencing behind the scenes from the real-time rhythm of producing, serving, and re-evaluating what’s next. She brings forward a pattern that leaders like you are facing: when the response doesn’t match the reputation, the next move is more structure.
From internal operations to external messaging, this conversation offers grounded shifts you can use now.
You’ll take away:
How to identify where people pause and what to adjust without overhauling your entire operations
The difference between being known and being ready to be worked with
What it looks like to reduce friction in your service delivery and still remain true to your values and timing
If your work is steady but the number of clients and sales aren’t converting at the pace of interest, this episode gives you space to reflect and reposition. To speak directly with Felicia about your needs, visit media.feliciafordandco.com/work-with-us Next Steps: Get Strategic Edge: Power Moves for Businesses + Nonprofits https://media.feliciafordandco.com/power-moves
Work With Felicia Ford & Co.® - https://media.feliciafordandco.com/work-with-us
Access Your Resources: https://resources.feliciafordandco.com
Impact Innovators with Felicia Ford
Impact Innovators with Felicia Ford introduces you to the game-changing leaders, social entrepreneurs, and disruptors who are redefining the future of community-driven brands. Each episode takes you into a solo lesson with Felicia or real conversations with visionaries making waves—no fluff, just hard-hitting, practical approaches to pushing your brand and impact forward.
Impact Innovators is built for those ready to challenge the status quo and overcome hurdles in social innovation. Whether you’re a seasoned leader or just starting your change-making journey, each episode equips you with the tools to deepen your impact and scale your influence. Beyond business growth, Felicia is here to guide you through your own evolution as a leader—because thriving in change starts from within.
If you’re driven to create lasting impact, overcome barriers, and lead with confidence, this podcast is your blueprint. Every episode helps you not only grow your business but evolve as a changemaker, building lasting momentum in the world of social good.
Tune in, transform, and lead the movement you were meant to create.
Disclaimer: This podcast is for informational purposes only and should not be construed as professional advice. The opinions of guests are their own and not a reflection of Felicia or Felicia Ford & Co.® For personalized guidance, consult with a qualified professional.