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Impact Stories
Lisa Genovese
14 episodes
1 week ago
Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.
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Marketing
Business
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All content for Impact Stories is the property of Lisa Genovese and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.
Show more...
Marketing
Business
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Navigating the Non-Linear Path of Marketing with Catrinel Popescu
Impact Stories
33 minutes 52 seconds
6 months ago
Navigating the Non-Linear Path of Marketing with Catrinel Popescu

In this episode of Impact Stories, Lisa Genovese sits down with Catrinel Popescu, Brand and Communications Manager at TEC Canada, whose diverse career has spanned everything from art galleries to academia and digital marketing.🌟

In this episode, we dive into:
▶ How Catrinel’s background in history and political science led her into a flourishing marketing career.
▶ The pivotal role that working in art galleries played in shaping her social media and marketing expertise.
▶ Insights into navigating traditional and creative marketing environments, and how authenticity and simplicity are key to effective social strategies.

Whether you’re a marketing professional, creative, or leader looking for insights on balancing innovation and authenticity, this episode is full of valuable lessons from Catrinel’s journey. Don’t miss this engaging conversation about embracing unexpected opportunities and evolving as a leader across various industries.

Impact Stories
Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.