Former Chief Marketing & Creative Officer at Versace, Warner Bros., Escada, Sony Pictures, E!, Condé Nast
A seasoned marketing and creative executive with extensive experience in aspirational lifestyle brands and consumer products -- much of it global.
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0:00 Intro: Who is Stephen Croncota?
6:05 What does Stephen look for when hiring Marketeers?
16:30 Stephen's Story: How did he start?
39:40 Vision behind Stephen's Success
51:30 How did Stephen do Market Research?
1:05:00 How to come up with new Marketing Ideas?
1:24:00 Campaigning & Budget for Start-Ups
1:43:00 Stephen's experience in Fashion Industry
1:53:00 Outro: Stephen's Advices
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