We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
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We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
Ep. 5 The Signs It's Time To Change Up Your Marketing Strategy & What To Do About It
Impactful Marketing
18 minutes
1 year ago
Ep. 5 The Signs It's Time To Change Up Your Marketing Strategy & What To Do About It
Is your marketing strategy stuck in the past? It's time to shake things up! In this episode, I take you on a journey through the essential steps to keep your marketing strategy fresh and effective. By examining client behaviors and market trends, you'll learn why staying updated is crucial for your business's survival. You'll discover a hands-on exercise to evaluate your business against the competition, helping you uncover your strengths and spot opportunities without falling into the ...
Impactful Marketing
We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practica...
