Need to increase your prices? Here's 5 signs you're undercharging for your offers

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Imperfect Action

Steph Taylor

867 episodes

9 months ago

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

All content for Imperfect Action is the property of Steph Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Need to increase your prices? Here's 5 signs you're undercharging for your offers

Imperfect Action

14 minutes

1 year ago

Need to increase your prices? Here's 5 signs you're undercharging for your offers

Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for.

- Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out.
- How undercharging can attract the wrong clients to your business, instead of the right ones.
- How finding the "uncomfortable price point" can promote action, especially when your audience doesn't value your offer enough to commit to it.
- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite.
- When pricing does not accurately reflect the effort you're putting in and value that you're providing to your clients (and so resentment sets in).

SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...