In this episode of In Her Era, I sit down with Maddie Webb, founder of Your Bliss, the Australian clean-perfume brand giving women something we’ve genuinely never had before, luxurious, long-lasting scents without the hidden hormonal disruptors so common in traditional fragrance.

We dive deep into the health journey that led Maddie here, from a decade of undiagnosed endometriosis and PCOS, to the moment a surgeon told her she had to rethink everything she was putting in and on her body. That single conversation sent her down the rabbit hole of low-tox living… except for one thing: perfume.

When Maddie discovered how unregulated the perfume industry is and how many endocrine-disrupting chemicals hide under the word “fragrance” she realised there was no alternative on the market that felt luxurious, long-lasting, or true to the confidence-boosting ritual perfume is for women. So she built one.

Together, we explore:

• How her decade-long struggle with endometriosis became the catalyst for creating a brand now helping thousands of women
• The shocking realities of the beauty industry and what “fragrance” actually means
• Why low-tox living doesn’t have to be perfect it just needs to be intentional
• The emotional and personal growth that came from building a business from scratch
• How she’s helping women reconnect with scent without sacrificing their health

This episode is full of honesty, education, woman-to-woman empowerment, and the reminder that your pain can become your purpose.

“Perfume isn’t just a smell. It’s who you become when you wear it.”

Connect with us:

Instagram: @itsmoniquetook

Instagram: @yourbliss_parfum

Instagram: @maddieelliseburton

Website: Your Bliss