According to the CDC, half of Black and Brown children born in 2000 can expect to develop diabetes in their lifetime. Xavier Morales, Executive Director of the Praxis Project, reflects on the structures that drive such inequities in communities of color and makes the case for a transformative systems approach to health inequities caused by sugar sweetened beverages. Challenging us to think of health equity as a verb, rather than a noun, he uplifts community-imagined and -led health and education initiatives as critical tools in the fight against the beverage industry. Drawing on SSB tax work done in Oakland, Berkeley, and Philadelphia, he argues that reinvestment of SSB tax revenue into communities most impacted by the beverage industry's predatory marketing to do this work is necessary to build the power needed to oppose the industry's exploitation and obfuscation of the truth. This episode of In Praxis is a part of Season 2: Sugar Sweetened Beverage Taxes.