Holly Scheider, chair of Berkeley's Sweetened Beverage Product Panel of Experts, discusses Berkeley's work to reduce sugary drink consumption and their fight against the beverage industry. She touches on the ways Berkeley's Measure D has been used to invest in community-led health initiatives for those most harmed by the negative health impacts of sugary drinks and describes how healthy checkout ordinances, city procurement policies, and other strategies can be complimentary to soda taxes in combatting the tactics of the beverage industry. Drawing on her extensive background working on clean air ordinances and other public health policy to challenge Big Tobacco, Holly connects the fight against the beverage industry to the historic public health efforts that took on the tobacco industry. Building on this experience, Holly breaks down excise taxes and helps reframe arguments of regressivity to place the responsibility squarely on the shoulders of sugar sweetened beverage industry. This episode of In Praxis is a part of Season 2: Sugar Sweetened Beverage Taxes.

The information, opinions, views, and conclusions proposed in this episode are those of our podcast guests.