A podcast about craft, career, and creativity from Proximity Media, the production company that helped bring you Sinners, Creed III, Judas and the Black Messiah, Space Jam: A New Legacy, Black Panther: Wakanda Forever podcast and soundtrack, and more. New episodes every Monday.
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A podcast about craft, career, and creativity from Proximity Media, the production company that helped bring you Sinners, Creed III, Judas and the Black Messiah, Space Jam: A New Legacy, Black Panther: Wakanda Forever podcast and soundtrack, and more. New episodes every Monday.
From Sundance to The Shade Room: How Angelica Nwandu Built a Media Empire
In Proximity
45 minutes 41 seconds
1 month ago
From Sundance to The Shade Room: How Angelica Nwandu Built a Media Empire
After a family tragedy landed her in foster care, Angelica “Angie” Nwandu turned to writing and poetry. Her first screenplay, NIGHT COMES ON, co-written with director Jordana Spiro, made her a 2014 Sundance Fellow where her mentors included Quentin Tarantino and Kasi Lemmons. The film starred Dominique Fishback and premiered at the festival in 2018 where it won the NEXT Innovator Award.
But even as a Sundance darling, she faced setbacks including getting fired from two writing jobs. Today, Angie is the founder and CEO of The Shade Room, a leading media platform covering Black culture, entertainment, and news, with over 30 million followers and 43 billion annual impressions. Dubbed by The New York Times as “Instagram’s TMZ”, TSR is no stranger to controversy.
On IN PROXIMITY, Angie joins host Paola Mardo to share her side of the story, opening up about the failures that shaped her, the role of faith and purpose in overcoming rejection, and her journey from aspiring screenwriter to media mogul. Learn more and read the transcript of this conversation at ProximityMedia.com.
(00:00) From shame to “Instagram’s new TMZ”
(02:00) Voice Memo from Dominique Fishback and filming NIGHT COMES ON
(07:56) From poetry slams to co-writing the screenplay for NIGHT COMES ON
(10:45) 2014 Sundance Lab and advice from mentor Quentin Tarantino
(12:25) The life-changing phone call before going onstage at Sundance
(14:25) Getting the $5,000 writing grant and pursuing her passion
(15:28) From Sundance grant to The Shade Room origin story
(17:50) 3,000 followers in 3 days
(20:30) “I’m about to be the biggest media company!”
(21:21) Being the 23-year-old CEO of what The NYT called “Instagram’s new TMZ”
(23:00) George Floyd, audience feedback, investigative journalists, politics, social justice
(24:20) Pressure and what keeps her up at night
(26:00) A humbling writing career: “I’m done in this town!”
(32:00) Proximity and TSR, HURRICANE KATRINA: RACE AGAINST TIME
(34:00) “It took me a long time to get to a place where I was proud.”
(35:15) Celebrity reactions and crazy (scary) stories
(38:50) Depression, vices, finding God
(39:35) Relationship to “gossip” and pop culture news
(41:00) The good and the bad of TSR
(42:32) Prox Recs
In Proximity
A podcast about craft, career, and creativity from Proximity Media, the production company that helped bring you Sinners, Creed III, Judas and the Black Messiah, Space Jam: A New Legacy, Black Panther: Wakanda Forever podcast and soundtrack, and more. New episodes every Monday.
