If there's one individual who stands above the rest in real estate for social media savvy, it's Katie Lance. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker's Gen Blue—Katie's grasp of the social space is immediately apparent. She is the author of "Get Social Smart," and KatieLance.com is an excellent resource for agents looking to build or reboot their online marketing strategies. We were thrilled to have some time with Katie to discuss the value of social media marketing to an agent's business. It was a great conversation, and we hope you take as many notes as we did! Free social resources on Katie's website: Recommended by Katie: "Known"

Watch the video interview on YouTube Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson! We'd love to hear from you! Please use the comments for each episode and remember to like and follow our content. __ The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.